EMU Boots

EMU Brand History

In 1994, Andrew Raggert, a veteran of the footwear and sheepskin industry, founded EMU (pronounced “eem-you”). The company is based in Geelong, Australia (commonly referred to as the “wool capital of the world”) with a second home in San Clemente, CA. From all accounts, the company is very involved in all phases of shoe and boot production, beginning with the sourcing and then tanning, and finally, manufacturing. They’ve adopted the motto and want the world to believe that they make the "world’s most comfortable boots." In addition to the sheepskin boots EMU makes, the company also makes:

• Slippers
• Sandals
• Thong sandals
• Outerwear for men, women and children
• Women’s sportswear
• Cold weather fashion accessories

EMU fans will find the brand name distributed all over the world.

The Boots

While some people will see EMU boots and immediately compare them to a brand like Uggs, EMU is its own brand. EMU boots contain a 100% Australian Merino wool lining. Anyone who knows wool knows that Merino is one of the softest, most prized varieties and wool has unique insulating properties that will help keep the boot wearer’s feet warm in even the coldest weather. The boots can be found in a variety of styles and colors, including:

• Black
• Brown
• Tan
• Pink
• Camouflage

As with Uggs, these boots can be a love it or hate it fashion, but for EMU boots fans, they can’t get enough of their ultra soft styles.

How to Wear Them

How can a woman show off her EMU boots to best advantage? If you’re wearing a skirt or dress, these boots tend to look better with shorter length skirts. The hem shouldn’t touch or cover the top of the boots. When pairing the boots with pants, skinny leg pants work best and the boots should be worn on the outside, tucking the slacks or jeans into them. Ideally, the best pants to wear with EMU boots are probably denim, but don’t feel you can only wear your blue jeans. You can wear jeans in a variety of colors and still look stylish while sporting these boots.

Perhaps you’ve seen people wearing their EMU boots even when it’s not cold outside. The boots have become so popular and such a must-have fashion item for some, that they want to wear them year round. Since the boots are designed to be worn with bare feet, even in warmer weather, your feet will feel surprisingly comfortable.

Comparison to Uggs

There will be people who can’t tell the difference between Ugg boots and EMU boots because the two are very similar in appearance. They are also similar in price, so choosing one over the other will usually just come down to personal preference. Both brands make a variety of well-made styles and are relatively easy to find.

Comparison shopping among online venues will yield a range of prices, so smart consumers will check several sites to find the best deal. Also, as with Uggs, there are a lot of imitation boots that will fool many but the most savvy and dedicated EMU or Uggs fans. You don’t have to pay a lot of money for these boots unless you just have to have them. Otherwise, there are plenty of replicas that can give you the look at a bargain price.

Where to Find EMU Boots

Since EMU is an international company, it’s not hard to find EMU products. Some of the online retailers who carry the boots include:

• SoftMoc
• SheepSkin Shoes
• Tilly’s
• ShoeSurfing
• Shoes.com
• Kids n’Snow
• Amazon

A Trendy Boot

The popularity of EMU boots doesn’t seem to be lessening anytime soon, which has to be good news for the company. Despite the fact that consumers can buy imitation boots at cheaper prices, EMU is counting on its dedicated following to support them by buying the real thing.