Lust Shoes

The LUST Company Commitment

LUST shoes are one of many products represented by Lighten Up Speed Technology. This company is dedicated to cycling technology to some extent because of current environmental issues. The official LUST site boasts a commitment to reducing environmental impact by making consumers aware of the massive effect bicycle transportation has on our ecology.

The LUST company promises consumers that its facilities run entirely on wind power and that shipping and office functions support recycling policies. Moreover, only renewable domestic biodiesel fuel is used during vehicle travel, including bike and Nordic ski races. Employees of LUST implement bicycles for all business-related activities. Consumers cannot doubt the level of dedication LUST has for the preservation of the environment.

LUST Shoes Technology

Competitive cyclists understand the importance of lightweight racing shoes. Long races in heavy shoes can result in severe foot blistering and joint tenderness, not to mention inflammation and swelling. LUST shoes implement custom fitting and patented technology that results in:

• Lighter weight
• Comfortable fit
• Minimal padding
• Joint support

The Weight Advantage

LUST shoes are dominantly crafted from carbon fiber, the same material used in the aerospace industry because of its lightweight characteristics. Additionally, carbon is stiff, strong, and incredibly durable, which makes it an ideal resource for competitive cyclists. LUST racing shoes maintain tension within the carbon, utilizing the powers of carbon's tensile properties.

In addition, Kevlar and carbon fibers are highly malleable. This allows them to be shaped and custom fitted to the feet of individual cyclists. These materials are especially advantageous for cyclists whose feet have particular needs for structural reinforcement. Flexibility of the sole is maintained while stiffness is provided in the required areas.

Most importantly, high impact cyclists can persevere in confidence, knowing that their racing shoes are durable enough to withstand even the most compromising conditions such as rain and extensive use.

A Customized Fit

LUST racing shoes are intended for avid and competitive cyclists. The LUST shoe acquisition process begins with a custom cast of each foot. This casting is a thorough process that extends over the ankle in order to provide consumers with the best possible fit. The carbon and Kevlar shell is then designed to be an exact replica of the cyclist's feet, ensuring proper arch and heel support.

The official LUST site boasts that this custom fit results in a "cradling" action that eliminates any pinching of the feet. The cradling of a shoe hull will drastically reduce pain and inflammation during extensive cycling.

During the casting process, purchasers will have the opportunity to inform LUST representatives of any special needs their feet may require so that protective adjustments can be made.

Minimal Padding

Due to the advantages of a custom fitting, minimal padding is utilized in LUST shoes. This significantly lowers the weight of each shoe while improving cycling performance. The "D" loops of LUST racing shoes are attached to the shell of each shoe, thus eliminating the painful pressure points characteristic of ordinary cycling shoes.

Your Aching Knees

Competitive cyclists are aware of the knee strain caused by continuous racing. However, a custom designed lightweight shoe enhances cycling ease and lessens joint pressure. Cyclists who experience knee alignment problems and joint swelling may notice a considerable lessening of symptoms when wearing LUST shoes.

LUST representatives claim that the comfort of a custom constructed shoe improves the power transfer between a bicycle and its rider.

Pricing and Purchasing Information

On average, a LUST consumer will spend up to $1,000 on a pair of custom fitted shoes. Foot casting costs anywhere from $100 to $250, whereas the Clearcoat carbon or custom paint averages $850 per pair.

Shoes must be purchased directly from the LUST company, but casting is executed in either Colorado, California, or Missouri. Details and information regarding casting and Biomechanics evaluations can be acquired by visiting the official LUST site.