New Balance Shoes

• Running
• Walking
• Training
• Track and Field
• Basketball
• Baseball
• Softball
• Football
• Golf
• Tennis
• Kids Sports
• Cheer

New Balance Shoes are well equipped for any sport you're interested in getting into. The line carries apparel as well, so you can match your shoes to your workout gear.

The History

You might figure it out once you slip a pair onto your feet, but New Balance Shoes started out as an arch support company in 1934 Boston, Massachusetts. The brain behind the shoes is English immigrant William Riley. He started out with a mission to help policemen with the arch supports and took on partner Arthur Hall.

The company later evolved into a full-fledged shoe company in 1961 after it was sold to Hall's daughter and son-in-law. The first shoe created after the sale was the Trackster, a running shoe.

In the 1960s, the company saw tremendous growth. They didn't grow through celebrity promotion or fabulous advertising schemes. Most of it was actually word of mouth. The company is still quite modest, claiming even now, "Although we have grown substantially over the past five years, we have not lost sight of who we are or where we came from." Great shoes, great attitude.

Around the World

New Balance Shoes started out as an American company, but has since expanded around the globe. They're now available in 120 countries.

When you visit the homepage, you'll see a list of over twenty countries. You can enter the site through any of those to learn more about the company, the philosophy, and how to order. You cannot order from the site, but for each shoe, you can get information on where to find a pair--in-store, online, or mail order.

Best Fits for Which Feet?

The company gained its claim to fame in the 1960s by offering multiple widths. New Balance Shoes offer widths for the narrowest of feet to the widest. So, chances are, you can find your fit no matter what.

ProCare Fit Specialists

Since athletic shoes quite possibly require the most accurate fit, it should comfort you to know that New Balance Shoes trains professionals to find the perfect shoe for you. Visit this link to locate the nearest fit specialist to you.

Pro F.I.T. Program

New Balance Shoes offers a savings program for those in the fitness field. So if you're an aerobics instructor, personal trainer, coach, or tennis pro, check here for application information. If your application is accepted, you'll get 40-50% off retail in a special online catalog filled with shoes and workout gear. The only catch is, you can only order things for yourself. You have to put in your size on your application and match your orders to that size.

Where to Get Them

By visiting the website, you can find the stores--both online and offline--and catalogs that carry the particular shoe you want. You can also visit Zappos.com, Shoes.com, department stores and local shoe stores like RackRoom Shoes, Shoe Carnival, and Shoe Pavillion.