Serta Sheep Slippers

Cute and cuddly, Serta sheep slippers have become a popular collectible character slipper based on the animated marketing advertisements of mattress giant Serta.

The counting sheep are a winning marketing strategy for Serta.

Even infrequent television watchers are probably familiar with the Serta sheep. These animated characters, innovated by Serta and brought to life by Aardman animation (creators of Wallace and Gromit), are a cute take on the tradition of counting sheep to fall asleep. These wide-eyed animals are depicted as out of luck because Serta mattresses are so comfortable; people no longer need to count them to fall asleep. The sheep were one of the 2008 Advertising Icons of the Year, so when you don a pair of these fuzzy feet coverings, you'll not only be comfortable, but wearing celebrity-status sheep on your feet.

Serta slippers and Serta plush sheep are coveted in part because the company makes a certain number of sheep with their identifying number on the side, and once they are gone – as the saying goes – they're gone. The slippers themselves are similar to many other types of bedroom or novelty slippers.

They feature a thick, padded sole and a slide-in, covered toe design. These slippers are covered with the cream colored fuzziness of the memorable sheep, and adorned with a large plush sheep head. The wide blue eyes stare innocently out from their perch atop your foot.

Rumor has it that the original slipper concept from this mattress giant was in the form of nightlights. While nightlight shaped slippers are certainly original, the sheep are bit more cozy, rate higher on the 'cute' factor, and, judging from Serta's success with the iconic sheep, a winning branding strategy.

According to Serta, promotional items such as the sheep slippers and other sheep items, comforters, and additional Serta goods are only available through retailers participating in that particular promotion. Serta promotional items like these slippers are only available from select Serta retailers. They may be given away as a promotional item when purchasing a new Serta mattress, or may be available in some locations to purchase in the Serta retailer. The slippers are valued at $29.99, but are coveted more as collectibles rather than just something cute to wear around the house.

The Serta slippers are not available in standard markets or online stores. Since these items are considered collectibles, however, there is a growing auction and resale market for them. Individuals may sell them, or a few lucky persons have reported finding Serta sheep at thrift stores or yard sales.

If you’re really yearning for a pair of sheep slippers with the distinctive Serta sheep and aren't in the market for a new mattress, your best bet may be to search online at eBay or specialty or collectible shops.

You can also contact the Serta company directly by phone at 1-888-557-3782 or use the Serta online contact form to find out which stores in your local area may participate in the slipper or other sheep promotions.

Can't get enough of the Serta sheep items? There are other promotional collectible items to dig for, including:

• Plush counting sheep
• Serta Sheep golf club cover set
• Serta Sheep travel mug
• Pillow sham
• Terry robe
• Mouse pad
• Novelty wall clock
• Night light

For more fun with the Serta counting sheep, you can also visit the Serta website and go to the Sheep Fun Page to view the latest commercials starring these celebrity sheep or download four different desktop wallpapers featuring different Serta counting sheep.

Serta counting sheep slippers might be hard to come by, but there's no mistaking the popularity of the instantly recognizable characters.

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